Elmers Parade Logo

Parade literature and merchandise

Elmer’s Big Parade Suffolk visitors can explore the trail in a number of different ways this year. The two main items of print are the Parade Map and the Learning Herd Guide:

The Parade Map

This basically does what is says on the tin! A map of Ipswich (as seen below), showing the locations of all large Elmer sculptures and full details; sculpture name, artist, sponsor and location. This map also shows the locations of the herds of young Elmers – 11 different locations in total.

Elmer's Big Parade Suffolk map

The Learning Herd Guide

This publication is souvenir poster of all 84 young Elmers on one side, with a listing of all the young Elmers on the other, grouped in their herds. This is where you can find sculpture details, including title and school/youth organisation who have created the design.

The idea is that these two documents work together to help you find all the sculptures out on parade. Both are available to pick up from a variety of locations – please see the list below.

Suggested donation £1

This year we are asking for a suggested donation of £1 for both the Parade Map and the Learning Herd Guide. This is as a direct result from feedback received during Pigs Gone Wild, where we were told that people wanted to be able to donate to the hospice more easily. As a result we are not planning on making these print items available online. If you would like to follow the trail digitally, we would recommend that you download the app, which includes a map and full details of all our sculptures.


We have a whole range of branded Elmer merchandise and trail specific merchandise for sale throughout the trail. The merchandise sale points confirmed so far are listed below. You can also purchase merchandise online via the St Elizabeth Hospice online shop.

Where to get your parade literature and merchandise

The distribution points for parade literature and merchandise sale points confirmed so far are as follows:


Literature and merchandise

  • Elmer HQ, in Gallery 2 of Ipswich Town Hall;
  • Selected St Elizabeth Hospice shops – read the list of shops with merchandise here;
  • Christchurch Mansion (closed on Mondays);
  • Ipswich Museum (closed on Mondays);
  • Ipswich Tourist Information Centre, Arras Square (closed on Sundays);
  • Holywells Park Visitor Centre;
  • Coes, Norwich Road.

Literature only

  • Archant, Princes Street;
  • Ashtons Legal, Ipswich Waterfront;
  • BBC Radio Suffolk, St Matthew’s Street;
  • Boots, Tavern Street;
  • Elmers Hardware, Edmonton Rd, Kesgrave;
  • Emma’s Florist, St Peter’s Street;
  • Idelo Travel, St Nicholas Street;
  • Ipswich Building Society, Mutual House, Princes Street;
  • Ipswich Building Society branches – read the list of participating branches here;
  • Ipswich Buses – Tower Ramparts ticket office;
  • Ipswich Library;
  • Ipswich railway station;
  • Ipswich School, Henley Road;
  • Isaacs on the Quay, Ipswich Waterfront;
  • Jacey’s Coffee House, St Stephen’s Lane;
  • LoveOne, St Peter’s Street;
  • Neptune Marina, Ipswich Waterfront;
  • Pennikkity Pots Ceramics Café, Crown and Anchor Mews, Tower Ramparts;
  • Reg Driver Visitor Centre, Christchurch Park;
  • University of Suffolk, Ipswich Waterfront.

Sticker Books and Stickers

St Elizabeth Hospice shops:

  • Elmer HQ: Gallery 2, Ipswich Town Hall;
  • Felixstowe: 144 Hamilton Rd, Felixstowe;
  • Framlingham; 8A Market Hill, Framlingham;
  • Ipswich: 12 – 14 Dogs Head Street, Ipswich;
  • Ipswich: 122 Foxhall Road, Ipswich;
  • Ipswich: 362 Nacton Road, Ipswich;
  • Ipswich: 22 Selkirk Road, Ipswich;
  • Ipswich: 3-5 Meredith Road, Ipswich;
  • Ipswich: 295 Bramford Road, Ipswich;
  • Ipswich: 12 St Matthews Street, Ipswich;
  • Ipswich: 4-5 Holywells Road, Ipswich;
  • Ipswich: 287 Hawthorn Drive, Ipswich;
  • Ipswich: 1-3 Heath Road, Ipswich;
  • Martlesham: Gloster Road, Martlesham;
  • Needham Market: 75 High Street, Needham Market;
  • Stowmarket: 12B Bury Street, Stowmarket;
  • Woodbridge: 51 The Thoroughfare, Woodbridge.

East of England Co-op stores:


  • 89 Austin Street (Vernon Street);
  • 203 Bramford Lane (Springfield);
  • 113 Cauldwell Hall Road;
  • 217-219 Clapgate Lane, Gainsborough;
  • 65 Colchester Road;
  • 214 Dales Road;
  • Fircroft Road, Ipswich;
  • 34-36 Foxhall Road;
  • 17 Garrick Way;
  • 247 Hawthorn Drive, Chantry;
  • 1 Hines Road, Rosehill;
  • Laburnum Close, Pinewood;
  • 123 Penshurst Road, Broke Hall;
  • 64 Queens Way (Rands Way);
  • Sheldrake Drive, Belstead;
  • Texaco, Nacton Road;
  • Ulster Avenue, Whitehouse;
  • Witney Close, Ravenswood;
  • 51 Woodbridge Road East (Heath Road);
  • 337 Woodbridge Road (Brunswick Road);


  • Aldeburgh: 8 Saxmundham Road
  • Barham: 53-55 Norwich Road;
  • Bramford: The Street;
  • Brantham: Acacia Court, 4-5 Blenheim Close;
  • Bury St Edmunds: 8 Out Risbygate;
  • Capel St Mary: The Street;
  • Combs Ford: Combs Lane, Stowmarket;
  • East Bergholt: The Street;
  • Elmswell: Ashfield Road;
  • Eye: 6 Broad Street;
  • Felixstowe: 189 Hamilton Road;
  • Felixstowe: 279-281 High Street (Kings Street);
  • Felixstowe: 7 High Road West;
  • Felixstowe: Wadgate Road;
  • Felixstowe: 221 High Street, Walton;
  • Framlingham: Market Hill;
  • Hadleigh: 72 High Street;
  • Hasketon: 1 Hasketon Road, Woodbridge;
  • Haughley: 50 Old Street;
  • Holbrook: The Street;
  • Leiston: Sizewell Road;
  • Long Melford: Hall Street;
  • Manningtree: Riverside Avenue;
  • Needham Market: Barking Road, Needham Market;
  • Needham Market, King William Street, Needham Market;
  • Wickham Market: 14-18 High Street, Wickham Market;
  • Woodbridge: 3 Hamblin Road, Woodbridge;
  • Woodbridge: 24 Old Barrack Road;
  • Woolpit: The Street.

Other venues:

  • Archant Head Office, Portman House, Princes Street, Ipswich;
  • Tourist Information Centre, St Stephen’s Church, Arras Square, Ipswich.
Elmer's Big Parade Suffolk - A Wild in Art event in support of St Elizabeth Hospice

Elmer's Big Parade Suffolk – A Wild in Art event in support of St Elizabeth Hospice