Elmers Parade Logo

Elmers celebrate 60 years with Elmer sponsorship

Paul Elmer, from Elmer's Hardware, with Elmer the Elephant at St Elizabeth's Hospice

Paul Elmer, from Elmer's Hardware, with Elmer the Elephant at St Elizabeth's Hospice

Family-owned Elmers Hardware in Kesgrave has become the latest business to back St Elizabeth Hospice’s fundraising campaign, Elmer’s Big Parade Suffolk, by sponsoring one of the 50 ‘Elmer’ sculptures which will be on display in and around Ipswich during the summer in 2019.

‘Elmer’s Big Parade Suffolk’, which raises valuable funds for Ipswich’s St Elizabeth Hospice, follows the hugely successful ‘Pigs Gone Wild’ trail, which took the town by storm in 2016. The parade will once again be run in conjunction with public art event specialists, Wild in Art, as well as new partner, Andersen Press, which owns the publishing rights to ‘Elmer’.

Paul Elmer, of Elmers Hardware, said:

“When I heard about the plans for Elmer’s Big Parade Suffolk, it was clear we needed to be involved in some way! We are a family owned and run business, established 60 years ago next year, and this seemed like the ideal way to mark the occasion. I am pleased to be able to support the hospice and our town in this way and am looking forward to seeing what the artists come up with for our ‘Elmer’.”

Norman Lloyd, Campaign Manager for St Elizabeth Hospice, was pleased to confirm Elmers’ involvement;

“As soon as we knew that the trail was going to be based on ‘Elmer’ next year, I knew I would need to speak to Paul, so I’m really pleased that he has agreed to come on board. We are sure that Elmer’s Big Parade Suffolk is going to be a massive success, and it is thanks to our fantastic sponsors like Elmers Hardware, that we can make it happen.”

‘Pigs Gone Wild’ attracted around 250,000 visitors to Ipswich and boosted the local economy by an estimated £1 million. It raised £200,000 for the hospice – enough to fund one week’s care – and is a highlight of the hospice’s busy fundraising calendar. In addition to ‘Elmer’s Big Parade Suffolk’, ‘Elmer’s Great North Parade’ has been announced for Tyne and Wear, with others around the country to follow.

Elmer the colourful patchwork elephant has been a nursery favourite since the first book was published by Andersen Press in 1989. A modern classic, this picture book is known to millions, and the entire Elmer series has sold over 8 million copies around the world. The subtle inclusive message is that it is ‘OK to be different’.

Elmer's Big Parade Suffolk - A Wild in Art event in support of St Elizabeth Hospice

Elmer's Big Parade Suffolk – A Wild in Art event in support of St Elizabeth Hospice