Local businesses are being urged not to miss their chance to be part of Elmer’s Big Parade Suffolk, with the announcement that there are now only seven sculpture sponsorships remaining!
The 40th sponsorship, which was recently snapped up by the University of Suffolk, signalled a key milestone for the trail, leaving just ten sculptures to go; but with another three agreed in the last week, the campaign is marching on and time is running out for businesses to sign up.
Norman Lloyd, Campaign Manager for Elmer’s Big Parade Suffolk said:
“Way back at the beginning of this campaign I set myself a rather ambitious target to find 50 enthusiastic sponsors for our 50 super Elmer sculptures by summer 2018, 12 months before the trail begins. Last month I wasn’t sure we would be able to do it but with the recent flurry of new interest I’m now starting to think it might really be possible!”
Although participation in Elmer’s Big Parade Suffolk clearly supports St Elizabeth Hospice, the key difference with this campaign is that it much more than simply a charity donation; this is a great business opportunity. Sponsors involved in Pigs Gone Wild saw first-hand how unique the trail was, raising brand awareness, showcasing corporate creativity, increasing staff engagement, and animating the town, creating an unforgettable atmosphere throughout the summer.
When asked about the University of Suffolk’s involvement in the campaign, Vice Chancellor Richard Lister, said;
“We pride ourselves on being a community impact university and are delighted to sponsor an Elmer. Pigs Gone Wild was a great success in 2016 and we expect Elmer’s Big Parade Suffolk next summer will be just the same, bringing local people and visitors to the town. When we signed up there were just ten Elmer sculptures left, so I would encourage local businesses to show their support and to back this family-friendly project which is for a very important and worthy cause.”
The full list of partners and sponsors for the campaign so far is available on the partners and sponsors page on the recently launched website.
‘Pigs Gone Wild’ attracted around 250,000 visitors to Ipswich and boosted the local economy by an estimated £1 million. It raised £200,000 for the hospice – enough to fund one week’s care – and is a highlight of the hospice’s busy fundraising calendar. The parade will once again be run in conjunction with public art event specialists, Wild in Art, as well as children’s publisher Andersen Press, publisher of Elmer since 1989.
Elmer the colourful patchwork elephant has been a nursery favourite since the first book was published by Andersen Press. A modern classic, this picture book is known to millions, and the entire Elmer series has sold over 8 million copies around the world. The subtle inclusive message is that it is ‘OK to be different’.
Elmer’s Big Parade Suffolk comes to Ipswich from June to September 2019, bringing 50 large and 100 young Elmer sculptures to discover around the town.