Elmers Parade Logo

A show full of firsts for Elmer


Elmer’s Big Parade Suffolk kicked off the big reveal and countdown to the first day of the trail at the Suffolk Show this week.

The Show took place just two weeks before the official first day of the parade, when in the early hours of Saturday 15 June all 55 large Elmer sculptures will be installed in the streets and open spaces of Ipswich town centre and Waterfront.

As a special treat for Show visitors, the Elmer team have worked closely with their Education Partner, Suffolk Agricultural Association, to display Elmer’s Learning Herd – 84 young Elmers – all together and all under one roof. It really was quite a spectacle – think the Terracotta Army but with more colour!

The young Elmer sculptures represent schools and youth organisations from Ipswich and the surrounding area, who have each pledged to raise £750 for the hospice. In return, they received a blank ‘young Elmer’ sculpture to design and paint themselves and these are the designs that visitors to the show will be able to see officially unveiled for the very first time. These sculptures will go on parade in 11 ‘herds’ in indoor locations around Ipswich town centre for the duration of the trail and, when the parade has ended, they will be returned home to their school or organisation.

In addition to revealing the sculptures, the Show provided the perfect opportunity for an early introduction to some of the print accompanying the parade – namely the Parade Map and, new for this year, the Learning Herd Guide; a full listing of every school or organisation involved, which doubles up as a fantastic souvenir poster.

Norman Lloyd, Campaign Manager for Elmer’s Big Parade Suffolk said:

“We were so excited to be able to actually start sharing the fruits of two years hard work with the public – and where better to do it than at the county show itself! We are thrilled with our parade maps and brand new Learning Herd Guides and we hope you will all love them too. This year we are asking for a suggested donation of £1 for each piece, which is as a direct result of feedback from Pigs Gone Wild, when people wanted to be able to donate and weren’t always sure how.”

If you saw the Learning Herd at the show, please share your pictures on social media with us – find us on Facebook and Twitter @elmersuffolk19

Pictured: (l-r) Amanda Childs (Ipswich School Prep, Associate Education Partner), Norman Lloyd (Elmer’s Big Parade Suffolk), Mark Millar (CEO St Elizabeth Hospice), Rachel Backshall (Director St Elizabeth Hospice), Terry Hunt (Campaign Patron and Hospice Trustee) and his granddaughter, Gemma Melton (Firebrand Creative, Campaign Design Partner).

Elmer's Big Parade Suffolk - A Wild in Art event in support of St Elizabeth Hospice

Elmer's Big Parade Suffolk – A Wild in Art event in support of St Elizabeth Hospice