The Elmer’s Big Parade Suffolk team at St Elizabeth Hospice are thrilled to announce that they have signed up 50 sponsors for their 50 Elmer sculptures! The final two sponsorships were agreed at the end of last week, bringing the hunt for generous local businesses to a close.
Norman Lloyd, Campaign Manager for Elmer’s Big Parade Suffolk said:
“I am over the moon that Suffolk businesses have been so enthusiastic in their welcome for our Elmers. I have always been confident that we would meet our target of 50 sponsors but it is a fantastic feeling to have that written in black and white. We now have just under ten months until the trail kicks off and there is still lots to do so it is great to have this first key stage completed!”
“The unique thing about trails such as this is that although business participation helps St Elizabeth Hospice, their involvement is much more than simply a charity donation. For the sponsors involved, this is also a great business opportunity; helping to raise brand awareness, showcase corporate creativity and increase staff engagement. What’s more, we saw first-hand in 2016 how Pigs Gone Wild animated our town, creating an unforgettable atmosphere throughout the summer. We are excited to do this again and simply couldn’t do it without the support of our superb partners and sponsors.”
Information about partners and sponsors for the campaign is available on the Partners and Sponsors page of this website.
The campaign will once again be run in conjunction with public art event specialists, Wild in Art, as well as children’s publisher Andersen Press, publisher of Elmer since 1989.
Elmer the colourful patchwork elephant has been a nursery favourite since the first book was published by Andersen Press. A modern classic, this picture book is known to millions, and the entire Elmer series has sold over 8 million copies around the world. The subtle inclusive message is that it is ‘OK to be different’.
St Elizabeth Hospice’s previous art trail, ‘Pigs Gone Wild’, attracted around 250,000 visitors to Ipswich and boosted the local economy by an estimated £1 million. It raised £200,000 for the hospice – enough to fund one week’s care – and was a highlight of the hospice’s busy fundraising calendar.
Elmer’s Big Parade Suffolk comes to Ipswich from June to September 2019, bringing 50 large and 100 young Elmer sculptures to discover around the town.